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Advertise On Wilmington Radio? 5 Things Business Owners Get Wrong

Dec 31, 2021 9:23:27 AM / by Larry Julius

To ensure success, every Tri-state area business owner needs to advertise.

"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Wilmington, Delaware radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies. 

To help reduce the glare that often blinds business owners to the potency of advertising on Wilmington radio, here are the top five things many local business owners get wrong.

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Topics Radio Advertising Works, Radio Listening, radio promotion, radio advertising, advertise on radio, radio commercials, advertise on wilmington radio, who listens to radio

Wilmington Radio Still Reaches More Consumers Than All Other Media

Dec 10, 2021 4:44:17 PM / by Larry Julius

When WDEL-AM became Wilmington's first radio station in 1922, there was no Facebook, no Xfinity, no Sirius/XM, no Netflix, no podcasts, and no local TV stations.  Consequently, it was pretty easy for radio to become the number one reach medium among local consumers.

Over the past 99 years, Wilmington business owners have come to depend on the mammoth reach of radio among local shoppers to successfully market the goods and services they sell. Advertising on Wilmington radio has helped Delaware companies to survive and thrive during world wars, natural disasters, recessions, depressions, and even a pandemic.

Heading into 2022, local consumers have more media choices than ever before. But, despite the overabundance of social media, video streaming, audio streaming, cable, and other technological marvels, Wilmington radio is still the most used advertising medium.

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Topics Pandora, Streaming Audio, television advertising, radio advertising, reach, Spotifty, advertise on radio, sirius/xm, streaming video, advertise on wilmington radio, wilmington small business owners, best way to advertise in wilmington, advertising options, podcast, advertising reach, streaming media, podcasting

Advertise In Wilmington: Top 5 Articles From 2021

Nov 30, 2021 9:33:20 AM / by Larry Julius

Based on projections from the National Retail Federation (NRF), Wilmington, Delaware consumers are on track to spend $10.2-billion with retailers by the end of this year. This would be 13.5% higher than was spent in 2020.

To earn a significant share of these retail dollars, Wilmington area business owners are expected to spend $308.3 million to advertise by year's end, according to Borrell Associates. This company tracks advertising expenditures in local markets across the U.S.

To ensure they are spending their advertising and marketing dollars wisely, many Wilmington business owners research how to best target prospective customers by using local media. An exceptional resource for local business owners to investigate the media habits of localconsumers is on the advice section of AdvertiseInWilmington.com.  

Here are the top five most-read articles on the site in 2021:

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Topics Best Way To Advertise, social media advertising, television advertising, Online Advertising, radio advertising, facebook advertising, advertise on radio, advertise on wilmington radio, advertising options, internet advertising, how to advertise

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