--- title: Advice | Advertise In Wilmington | marketing to women description: marketing to women | Great advice for Wilmington area small business owners for advertising goods and service to local consumers --- [![Wilmington_logo_stacked-1](https://advice.advertiseinphiladelphia.com/hs-fs/hubfs/Wilmington_logo_stacked-1.png?width=778&height=328&name=Wilmington_logo_stacked-1.png "Wilmington_logo_stacked-1")](https://advertiseinwilmington.com/) - [Home](https://advertiseinwilmington.com) - [Resources](https://advertiseinwilmington.com/radio/) - [Advice](https://advice.advertiseinphiladelphia.com/wilmington_delaware) - [Advertise](https://advertiseinwilmington.com/advertise/) - [Sign up for free eBook](https://advertiseinwilmington.com/sign-up-for-free-ebook/) ![Advertise In Wilmington](https://advice.advertiseinphiladelphia.com/hubfs/Wilmington_brands_HORIZONTAL_COLOR%20(1).png) ![Advertise In Wilmington](https://advice.advertiseinphiladelphia.com/hubfs/Wilmington_brands_HORIZONTAL_COLOR%20(1).png) ## [Advertising In Wilmington: Reaching Female Consumers](https://advice.advertiseinphiladelphia.com/wilmington_delaware/advertising-in-wilmington-reaching-female-consumers) Feb 10, 2021 5:34:52 PM / by [Larry Julius](https://advice.advertiseinphiladelphia.com/wilmington_delaware/author/larry-julius) [![](https://f.hubspotusercontent00.net/hubfs/6611158/Advertise%20On%20Boston%20Radio%20Reach%20Female%20Consumers.png?noresize=true)](https://advice.advertiseinphiladelphia.com/wilmington_delaware/advertising-in-wilmington-reaching-female-consumers) There are 296,500 adult women in the Wilmington, Delaware area. Based on research from the Harvard Business Review, as a consumer group, females account for 70-80 percent of all consumer purchasing through a combination of their buying power and influence.  According to Nielsen, this will amount to between $10.7 billion and $12.2 billion this year. Overall, according to the Bureau of Labor Statistics and the US Census Bureau: - Single women across all income brackets spend, on average, $34,817 on goods and service - Working married women contribute over a third of their families’ incomes - Over a quarter (29.4%) of wives earned more than their husbands in 2018, an increase from 15.9% in 1981. Furthermore, according to research published by Forbes: - The top homebuyers after married couples are single women (18%, double the percentage for single men at 9%). - Women are 50% more likely than men to regularly watch online how-to videos. - 94% of women between the ages of 15-35 spend over an hour per day shopping online. - 70% of travel consumers are women. - 85% of women say that if they like a brand, they will remain loyal to it. For Tri-State small business owners to successfully capture a meaningful share of the local female economy requires advertising. [Read More](https://advice.advertiseinphiladelphia.com/wilmington_delaware/advertising-in-wilmington-reaching-female-consumers) 0 Comments [Click here to read/write comments](https://advice.advertiseinphiladelphia.com/wilmington_delaware/advertising-in-wilmington-reaching-female-consumers#comments-listing) Topics [Delaware Valley Small Business Owner](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/delaware-valley-small-business-owner), [Small Business Advertising](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/small-business-advertising), [working mothers](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/working-mothers), [mothers](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/mothers), [marketing to women](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/marketing-to-women), [advertising to women](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/advertising-to-women), [small business owner](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/small-business-owner), [small business](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/small-business), [small business marketing](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/small-business-marketing), [wilmington small business owners](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/wilmington-small-business-owners), [market to women](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/market-to-women) [All posts](https://advice.advertiseinphiladelphia.com/wilmington_delaware/all) [![New call-to-action](https://no-cache.hubspot.com/cta/default/6125763/1b4a35bf-d321-413a-bde5-1e5d4d0fadeb.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/1b4a35bf-d321-413a-bde5-1e5d4d0fadeb) ### Recent Posts ### Free Advice Direct To Your Inbox