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Does Anyone Listen To Wilmington Radio At Night?

Mar 10, 2021 10:50:48 AM / by Larry Julius

Each week, according to Nielsen, more than 505,492 adult consumers tune-in to a Wilmington radio station. This is significantly more than watch local TV or cable. More than stream video channels like Netflix or Hulu. More than read local newspapers. More than use Facebook or Instagram. More than listen to online audio services like Pandora and Spotify.

But almost everyone knows (including many who advertise on Wilmington radio) that consumers only listen to local radio stations during the day. Right? Wrong!

According to Nielsen, 42% of local consumers listen to Wilmington radio stations each week between 7:00pm and 12:00am. This is a larger audience than Pandora, Spotify, and Instagram combined reach during an entire week.

For Tri-State area small business owners, radio's immense nighttime audience offers a unique value proposition.

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Topics Small Business Advertising, Radio Listening, Effective Advertising., Time of Day, small business owner, small business, small business marketing, advertise on wilmington radio, wilmington small business owners, prime time, nighttime, value

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