For Wilmington, Delaware area consumers, the past twelve months have been, to say the least, frenzied.  The year has been plagued with inflation, recession fears, coronavirus, mid-term elections, and geo-political drama. It seems, however, that these coinciding crises have not tempered consumer spending as local shoppers are on track to spend a record $11.3 billion at retail. 

 

What has changed during 2022, however, is how adults in the Wilmington area consume media and how local business owners are marketing their goods and services to these shoppers.

 

To research the changing consumer and media landscape in Wilmington, many local business owners have found the articles posted at www.AdvertiseInWilmington.com helpful.  Below are the five most-read articles from that site during 2022: