"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”
The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”
According to the US Census Bureau, there are 15,190 small business establishments in the Tri-state area. This geography includes New Castle County in Delaware, Cecil County in Maryland, and Salem County in New Jersey. Most of these diminutive companies have limited dollars to invest in advertising.
Advertising successfully in Wilmington is achievable, though, with a small budget if the available funds are invested wisely. Oftentimes, this means selecting one medium rather than spreading money over several.
So which medium makes the most sense for small business owners with limited budgets? By most key advertising metrics, advertising on Wilmington radio is the best option.