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Advertise On Wilmington Radio? 5 Things Business Owners Get Wrong

Dec 31, 2021 9:23:27 AM / by Larry Julius

To ensure success, every Tri-state area business owner needs to advertise.

"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Wilmington, Delaware radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies. 

To help reduce the glare that often blinds business owners to the potency of advertising on Wilmington radio, here are the top five things many local business owners get wrong.

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Topics Radio Advertising Works, Radio Listening, radio promotion, radio advertising, advertise on radio, radio commercials, advertise on wilmington radio, who listens to radio

How Much Do Wilmington Business Owners Spend on Advertising?

Apr 16, 2021 10:08:59 AM / by Larry Julius

Now is a crucial time for Wilmington, Delaware small business owners to advertise.  

According to the Conference Board, consumer confidence has surged to 110, the highest it has been since the onset of the pandemic last March.  The index has bounced back from a low of 89.6 in February. 

Moving forward, Tri-state area business owners can expect buyer optimism to remind high.

“The recovery in consumer confidence is set to continue in the coming months, buoyed by the combination of improving health conditions and wider vaccine distribution,” said Lydia Boussour, lead U.S. economist at Oxford Economics. “This should support hearty consumer spending and pave the way for a mini-boom in economic activity this spring and summer.”

As Wilmington consumers gain confidence, they are expected to unleash the record $2.9-billion in personal savings amassed during the pandemic. This number is based on figures reported by Barron's in November. 

This combination of consumer confidence and the cache of cash-on-hand has led the National Retail Federation (NRF) to forecast a 7% increase in retail spending in 2021 versus last year.

To claim a significant share of the expected spending tsunami, Wilmington business owners plan to boost advertising investments this year.

According to Borrell Associates, a company that tracks advertising trends across the country, Wilmington business owners are expected to spend $337-million to advertise the goods and services they sell. This represents a 6.5% increase versus last year.

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Topics Small Business Advertising, Best Way To Advertise, Radio Advertising Works, roi, return on investment, small business owner, radio advertising, small business, small business marketing, wilmington small business owners, best way to advertise in wilmington, ad spending

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