Advertise In Wilmington Advertise In Wilmington

How To Fill Open Jobs In Wilmington

Sep 11, 2021 11:52:14 AM / by Larry Julius

According to the US Census Bureau, there are 19,142 businesses in the Wilmington, Delaware area. Some of these companies are small. Some are large. Some sell machine parts. Some sell software. Some provide legal services. Some provide eyecare.

Regardless of the size of the business or what it sells, all of these local companies have one thing in common: they are struggling to fill open jobs with qualified candidates. This is true in Wilmington as well as Edgemoor, New Castle, Elsmere, Pennsville, and every point in between.

Right now, across the country, according to the Bureau of Labor Statistics, there are 10.9 million open jobs. This is an all-time record.

To put this mammoth number of open jobs in perspective, the Federal Reserve says there are now five job openings per every four unemployed people.

Attempting to recruit Wilmington workers from the ranks of the unemployed has proven fruitless for local companies. This is because many people who lost their jobs during the pandemic have no intention of returning to the workforce anytime soon.

There are several reasons so many Wilmington workers are not coming back.

First, older workers have opted to retire earlier than expected. Second, childcare issues are making it necessary for some parents to stay home. Third, other workers cite health safety issues for the reason why they chose not to work. Finally, some of the unemployed are choosing to live off the savings they amassed during the pandemic.

So rather than focusing recruitment efforts among former employees and the ranks of the unemployed, local business owners need to target the 324,119 passive job seekers in Wilmington.

Read More

0 Comments Click here to read/write comments

Topics Recruitment Advertising, Blue-Collar Workers, Best Way To Advertise, radio advertising, employment advertising, white collar workers, indeed, zip recruiter

B2B Advertising: Why Job Sites Depend On Wilmington Radio

Sep 3, 2021 12:25:19 PM / by Larry Julius

If you were one of the 416,300 adults who tuned in to Wilmington, Delaware radio last week, then chances are excellent that you heard advertising for ZipRecruiter.  That's because the company purchased more than 120,00 advertisements to air on local stations across the country during the month of August, according to Media Monitors.

ZipRecruiter is an online recruitment site that helps companies of every size advertise open jobs. Overall, more than 2.8 million companies have posted an opening on ZipRecruiter.com

It is no wonder that ZipRecruiter and its competitors like Indeed have been making significant advertising investments on Wilmington radio. Finding qualified workers is one of the toughest challenges facing local business owners. According to the Bureau of Labor Statistics, the number of job openings in the U.S. has reached a record high 10.1-million jobs with just not enough candidates to fill them.

If you've heard these commercials on Wilmington radio, then you know that ZipRecruiter is not advertising to attract job seekers to its website.  Rather, the company's goal is to convince local business owners to buy help wanted ads from them.

So, why has ZipRecruiter chosen Wilmington radio as a business-to-business (B2B) advertising resource?  The first reason is revealed in the first line of their commercial.

"According to research," says the announcer, "82% of people remember radio ads."

Read More

0 Comments Click here to read/write comments

Topics Recruitment Advertising, Small Business Advertising, Best Way To Advertise, small business owner, radio advertising, small business, business-to-business, b2b, small business marketing, wilmington small business owners, best way to advertise in wilmington, advertising options, indeed, zip recruiter

Help Wanted: The Best Way To Recruit Qualified Workers In Wilmington

May 7, 2021 12:14:10 PM / by Larry Julius

The number of job openings in the Wilmington area has exceeded pre-pandemic levels, according to the Bureau of Labor Statistics.  Businesses of all sizes are adding employees in a big way, according to the ADP Research Institute, but still, large numbers of positions remain unfilled.

With the Delaware unemployment rate still at 6.5%, Wilmington area business owners wonder why they are having difficulty attracting applicants for open positions.

According to a recent article posted in The Economist, there are two major reasons why many sidelined workers aren't anxious to come to work. The first is fear.

Read More

0 Comments Click here to read/write comments

Topics Recruitment Advertising, Blue-Collar Workers, Find Qualified Job Canidates, social media advertising, radio advertising, employment advertising, white collar workers, social media, online job boards, passive job seekers, active job seekers, LinkedIn, indeed, monster.com, zip recruiter

New call-to-action

Recent Posts

Free Advice Direct To Your Inbox