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Advertise On Wilmington Radio: AM/FM Still Top Choice In Cars

Mar 17, 2022 1:56:42 PM / by Larry Julius

There are about 300,000 registered passenger vehicles in the Wilmington, Delaware area. Some are cars. Some are trucks. Some are Hondas. Some are Fords. Some are Teslas. Some have four doors. Some have two. Some go fast. Some go slow. Some guzzle gas. Some sip. Some are red. Some are blue.

The one thing that almost every car and truck in the Wilmington area have in common, though, is the AM/FM radio smack-dab in the middle of the dashboard.

The first car radio went on sale in 1930. It was an invention of the Galvin Manufacturing Company. The company named the radio 'Motorola,' and its cost was $130, around $2000 in today's dollars. By 1935, more than three million car radios had been installed.

Today, AM/FM radio is part of every car and truck on Wilmington area roads. In addition to the radio, many of these vehicles also provide drivers with other audio options, including a CD player, Sirius/XM, Pandora, Spotify, podcasts, and easy access to personal MP3 collections.

It is fair, then, for small business owners who depend on Wilmington radio to advertise their goods and services to ask: with all the audio options on today's dashboards, is anyone listening to local AM/FM radio in the car anymore?

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Topics Best Way To Advertise, Pandora, Streaming Audio, radio advertising, automotive, Spotifty, in-car audio, sirius/xm, share of ear, best way to advertise in wilmington, podcast, streaming media, podcasting, car radio, in-car listening

Wilmington Radio Still Reaches More Consumers Than All Other Media

Dec 10, 2021 4:44:17 PM / by Larry Julius

When WDEL-AM became Wilmington's first radio station in 1922, there was no Facebook, no Xfinity, no Sirius/XM, no Netflix, no podcasts, and no local TV stations.  Consequently, it was pretty easy for radio to become the number one reach medium among local consumers.

Over the past 99 years, Wilmington business owners have come to depend on the mammoth reach of radio among local shoppers to successfully market the goods and services they sell. Advertising on Wilmington radio has helped Delaware companies to survive and thrive during world wars, natural disasters, recessions, depressions, and even a pandemic.

Heading into 2022, local consumers have more media choices than ever before. But, despite the overabundance of social media, video streaming, audio streaming, cable, and other technological marvels, Wilmington radio is still the most used advertising medium.

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Topics Pandora, Streaming Audio, television advertising, radio advertising, reach, Spotifty, advertise on radio, sirius/xm, streaming video, advertise on wilmington radio, wilmington small business owners, best way to advertise in wilmington, advertising options, podcast, advertising reach, streaming media, podcasting

Why Audio Advertising In Wilmington Drives Purchase Decisions

Apr 8, 2021 12:21:45 PM / by Larry Julius

Wilmington consumers are expected to spend nearly 7% more at retail in 2021 than in 2020. This forecast is based on recently released data from the National Retail Federation.

To lay claim to a significant share of growing consumer spending, Delaware retailers will need to advertise.

“Think you have a great product?” asks the US Small Administration. “Unfortunately, no one’s going to know about it unless you advertise.”   

“Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Scientifically speaking, the fastest way a marketing message can reach the areas of a Wilmington consumer's brain responsible for purchase decisions is through the ear.  That's why audio advertising can be far more potent than visual messaging.

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Topics Delaware Valley Small Business Owner, Small Business Advertising, Best Way To Advertise, Pandora, retail, small business owner, small business, Spotifty, Retail Sales, retailer, retail stores, small business marketing, sirius/xm, streaming video, advertise on wilmington radio, wilmington small business owners, best way to advertise in wilmington, retail spending, podcast

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