--- title: "Advertising In Wilmington: OTT & CTV Viewing Soars" description: Wilmington small business owners look for advertising options that can reach consumers defecting from local TV and cable. image: https://f.hubspotusercontent00.net/hubfs/6611158/Advertising%20On%20Boston%20TV%20OTTCTV.png?noresize=true --- [![Wilmington_logo_stacked-1](https://advice.advertiseinphiladelphia.com/hs-fs/hubfs/Wilmington_logo_stacked-1.png?width=778&height=328&name=Wilmington_logo_stacked-1.png "Wilmington_logo_stacked-1")](https://advertiseinwilmington.com/) - [Home](https://advertiseinwilmington.com) - [Resources](https://advertiseinwilmington.com/radio/) - [Advice](https://advice.advertiseinphiladelphia.com/wilmington_delaware) - [Advertise](https://advertiseinwilmington.com/advertise/) - [Sign up for free eBook](https://advertiseinwilmington.com/sign-up-for-free-ebook/) ![Advertise In Wilmington](https://advice.advertiseinphiladelphia.com/hubfs/Wilmington_brands_HORIZONTAL_COLOR%20(1).png) ![Advertise In Wilmington](https://advice.advertiseinphiladelphia.com/hubfs/Wilmington_brands_HORIZONTAL_COLOR%20(1).png) # [Advertising In Wilmington: OTT & CTV Viewing Soars](https://advice.advertiseinphiladelphia.com/wilmington_delaware/advertising-in-wilmington-ott-ctv-viewing-soars) Dec 7, 2020 4:35:04 PM / by [Larry Julius](https://advice.advertiseinphiladelphia.com/wilmington_delaware/author/larry-julius) - [Tweet](https://twitter.com/share) [![Advertising On Wilmington TV OTT/CTV](https://f.hubspotusercontent00.net/hub/6611158/hubfs/Advertising%20On%20Boston%20TV%20OTTCTV.png?noresize=true&width=202&name=Advertising%20On%20Boston%20TV%20OTTCTV.png)Advertising on Wilmington television and cable is becoming less attractive to local business owners as viewers rapidly defect to alternative video entertainment sources including, Netflix, Hulu, Amazon and Disney+.](https://blog.advertiseinphiladelphia.com/wilmington_delaware/whos-spending-now-wilmington-small-business-owners-ask) Collectively these streaming services are referred to as Over-The-Top Television (OTT) and Connected-TV (CTV). Viewers can only access this OTT and CTV content via smartphone, tablets, computers, smart-TVs, Amazon Fire Sticks, and Roku Sticks, Nielsen reports that 92.1% of Delaware Valley adults own at least one these devices. Furthermore, they are using them. According to Nielsen, OTT and CTV networks now reach 42.8% of all Wilmington area consumers every week. [![Advertising In Wilmington OTT&CTV reach](https://advice.advertiseinphiladelphia.com/hs-fs/hubfs/Advertising%20In%20Wilmington%20OTT%26CTV%20reach.png?noresize=true&width=632&name=Advertising%20In%20Wilmington%20OTT%26CTV%20reach.png)](https://blog.advertiseinphiladelphia.com/wilmington_delaware) Although both broadcast and cable TV still maintain a reach advantage, the amount of time consumers are spending with OTT and CTV programming is staggering. During the second quarter of this year, Nielsen reports that OTT and CTV content now accounts for 25% of all time spent watching TV. This is a 74% increase compared to last year. [![Advertising In Wilmington: OTT & CTV use by brand](https://f.hubspotusercontent00.net/hub/6611158/hubfs/Advertising%20In%20Boston%20OTT%20%26%20CTV%20use%20by%20brand.png?noresize=true&width=617&name=Advertising%20In%20Boston%20OTT%20%26%20CTV%20use%20by%20brand.png)](https://blog.advertiseinphiladelphia.com/wilmington_delaware/how-wilmington-small-business-owners-can-advertise-for-free) As consumers' TV consumption shifts to OTT and CTV, local businesses who have been using Wilmington television and cable to market their goods and service have three very good options for reaching the fleeing viewers. The first option is buying commercials within OTT and CTIV programming. Many streaming options, including Netflix and Amazon Prime, are subscription-supported and do not accept advertising. It is estimated, though, that 45% of consumers who watch OTT and CTV content do watch advertiser support channels like Sling TV, Roku TV, Pluto TV, Vudu, and Crackle. [![How To Advertise On Wilmington Radio](https://no-cache.hubspot.com/cta/default/6125763/ff9c0e8e-bd21-4fd4-9562-71895c72dfb2.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/ff9c0e8e-bd21-4fd4-9562-71895c72dfb2) The second option for Tri-State Area small business owners to reach the diminishing TV and cable audiences is by advertising on local radio. During the course of week, Wilmington radio reaches almost every adult who watches local TV stations, cable TV, or OTT/CTV. [![Advertising In Wilmington OTT & CTV 2020](https://advice.advertiseinphiladelphia.com/hs-fs/hubfs/Advertising%20In%20Wilmington%20OTT%20%26%20CTV%202020.png?noresize=true&width=632&name=Advertising%20In%20Wilmington%20OTT%20%26%20CTV%202020.png)](http://www.advertiseinwilmington.com/radio) The third, and probably best option for small business owners to reach defecting television and cable viewers is to advertise on both Wilmington radio and OTT/CTV.   According to Nielsen, the combination OTT/CTV and radio reaches 92.7% of the entire combined audience of Wilmington television and local cable. The flight of viewers from local TV and cable is expected to continue as more OTT and CTV content becomes available.  This includes more programming on Disney+ and a new undertaking by NBC called Peacock. #### More Advertising Advice For Wilmington Small Business Owners - [Do Tri-State Area Millennials Listen To Wilmington Radio?](https://blog.advertiseinphiladelphia.com/wilmington_delaware/do-tri-state-area-millennials-listen-to-wilmington-radio) - [Tri-State Small Business Owners Advertise For Free On Wilmington Radio](https://blog.advertiseinphiladelphia.com/wilmington_delaware/how-wilmington-small-business-owners-can-advertise-for-free) - [Who's Spending Now? Wilmington Small Business Owners Ask.](https://blog.advertiseinphiladelphia.com/wilmington_delaware/whos-spending-now-wilmington-small-business-owners-ask) - [What Is The Best Way To Advertise In Wilmington?](https://blog.advertiseinphiladelphia.com/wilmington_delaware/what-is-the-best-way-to-advertise-in-wilmington) [![New call-to-action](https://no-cache.hubspot.com/cta/default/6125763/6ad02dcb-05ee-4c1f-a8be-7786ff410152.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/6ad02dcb-05ee-4c1f-a8be-7786ff410152) Topics: [Small Business Advertising](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/small-business-advertising), [television advertising](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/television-advertising), [small business owner](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/small-business-owner), [small business](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/small-business), [direcTV](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/directv), [cable television](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/cable-television), [small business marketing](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/small-business-marketing), [cord-cutter](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/cord-cutter), [cord-never](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/cord-never), [cable tv](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/cable-tv), [ott](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/ott), [ctv](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/ctv), [wilmington small business owners](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/wilmington-small-business-owners), [best way to advertise in wilmington](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/best-way-to-advertise-in-wilmington) #### Written by [Larry Julius](https://advice.advertiseinphiladelphia.com/wilmington_delaware/author/larry-julius) [![New call-to-action](https://no-cache.hubspot.com/cta/default/6125763/1b4a35bf-d321-413a-bde5-1e5d4d0fadeb.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/1b4a35bf-d321-413a-bde5-1e5d4d0fadeb) ### Recent Posts ### Free Advice Direct To Your Inbox