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Advertise in Wilmington: How Local Consumers Use The Internet?

Feb 26, 2021 11:20:07 AM / by Larry Julius

Wilmington, Delaware area business owners are expected to invest $183-million during 2021 to advertise to consumers connected to the internet. This forecast was produced by Borrell Associates, a company that tracks business advertising expenditures across the country.

These online marketing dollars will be spent on banner advertising, search engine marketing, email, as well as audio and video advertising. This is all to capture the attention of shoppers and buyers as they go about their connected days.

According to Nielsen, 95.9% of adult consumers in the Tri-state area have access to the internet. They connect, primarily, with desktop and laptop computers; smartphones; or tablets.

 

Ninety-five percent of Wilmington adults spend at least one hour per week online, with most spending at least 10 hours connected.

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Topics Small Business Advertising, social media advertising, Online Advertising, small business owner, facebook advertising, small business, digital advertising, instagram, facebook, twitter, social media, small business marketing, ott, ctv, SVOD, online shopping, wilmington small business owners, best way to advertise in wilmington, avod

Is Advertising On Twitter Right For Wilmington Small Business Owners?

Jan 12, 2021 4:46:41 PM / by Larry Julius

How important is Twitter to Delaware consumers? Yesterday, for instance, the social media platform was mentioned in at least ten articles published by the Wilmington News Journal yesterday.  Almost every local TV newscast included references to the site as well.

Twitter's outsized presence in the news, however, is enormously disproportional to the importance of the micro-blogging app in the life of Wilmington's consumers.

According to Nielsen, only about 17% of adults in Wilmington use Twitter during the course of a month. This is minuscule compared to other social media platforms like Instagram and Facebook.

Twitter offers 20 different options that Wilmington small business owners can utilize to market their goods and services to local consumers.  The platform's minimal reach, however, can hamper the success of any advertising campaign.

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Topics Small Business Advertising, Best Way To Advertise, radio advertising, facebook advertising, small business, instagram, facebook, twitter, small business marketing, advertise on wilmington radio, wilmington small business owners, best way to advertise in wilmington

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