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5 Key Advertising Stats Wilmington Small Business Owners Should Know

Feb 23, 2021 9:36:31 AM / by Larry Julius

Since 1922, advertising on Wilmington, DE radio has helped small business owners survive and thrive during times of peril. This includes world wars, natural disasters, depressions, and recessions.

Even during a pandemic, by almost every key marketing metric, radio advertising remains the best way for a Tri-state business to market its goods and services.

To prove the point, here are five statistics that vividly demonstrate the value of advertising on Wilmington radio.

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Topics roi, return on investment, retail, website traffic, reach, Retail Sales, retailer, retail stores, website visits, in-car audio, radio commercials, listening location, online shopping, advertise on wilmington radio, best way to advertise in wilmington

Advertising In Wilmington: Drivers Turn Up The Radio

Jan 21, 2021 9:06:45 AM / by Larry Julius

Radio came to Delaware on July 22, 1922 when WDEL signed-on. The station was put on the air by Willard S. Wilson. The station operated from Mr. Wilson's home until it moved to the Industrial Trust Building on Orange Street.

From that day, many predicted radio's success would succumb to advances from new technologies. In 1927, the challenge came from talking movies. In the 1940s, the predators were 13-inch TV sets. In the 1970s, it was 8-track and cassette tapes. In the past 20 years, there was a multi-flank attack from iPods, Zunes, YouTube, Sirius, XM, Pandora, Spotify,

So far, all of these challengers have failed. Not even a pandemic has been able to remove radio as a vital force in the life of Wilmington consumers.

Every week, according to Nielsen, more adults tune-in to Wilmington radio than watch TV or cable. Use social media platforms like Facebook or Instagram. Read newspapers. Or, stream music from Pandora or Spotify.

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Topics Small Business Advertising, Radio Listening, small business, in-car audio, small business marketing, point of purchase, mobility, advertise on wilmington radio, wilmington small business owners, best way to advertise in wilmington

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