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Digital Advertising In Wilmington: How To Get Found Online

Sep 30, 2022 1:44:02 PM / by Larry Julius

Last year, $425 million in marketing was spent online to reach Wilmington, Delaware area consumers, according to projections based on the 2021 IAB Internal Advertising Report.  This is 35% more than was spent during the prior year.

There is a correlation between the massive amount of money being spent to reach Wilmington consumers online and the extraordinary amount of time that these consumers are connecting to the internet via websites and apps.

According to Nielsen, 51.2% of Wilmington adults are spending 10-plus hours during an average week online. Furthermore, The Pew Research Center, a public opinion research company, reports that one-in-three consumers say they are online constantly. A 50% increase from 2015.  In all, 85% of consumers say they connect at least once daily.

To successfully market and advertise a Wilmington business on the internet requires a full-scale understanding of precisely what online marketing is.  Spoiler alert, having a website or having a social media site is not enough.

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Topics social media advertising, Online Advertising, website traffic, digital advertising, website visits, social media, online shopping, google, internet, internet advertising, sem, seo

Grab A Larger Share Of Wilmington's Accelerating Retail Spending

Mar 4, 2021 4:52:45 PM / by Larry Julius

Wilmington, Delaware area consumers are expected to spend upward of $9.7-billion at retail in 2021. This would be, at minimum, a 6.5% jump over 2020. The forecast is based on newly released estimates by the National Retail Federation.

“Despite the continuing health and economic challenges COVID-19 presents, we are very optimistic that healthy consumer fundamentals, pent-up demand and widespread distribution of the vaccine will generate increased economic growth, retail sales and consumer spending,” NRF President and CEO Matthew Shay said.

“From the outset of the pandemic, retailers have gone above and beyond even the most conservative safety guidelines to protect and serve their associates and consumers alike."

To capture the largest possible share of spending growth, local retailers will need to advertise. By the most crucial marketing metrics, the best best way to reach consumers is by advertising on Wilmington radio.

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Topics Small Business Advertising, retail, consumer spending, small business owner, radio advertising, small business, website traffic, Retail Sales, retailer, retail stores, website visits, small business marketing, online shopping, wilmington small business owners, retail spending

5 Key Advertising Stats Wilmington Small Business Owners Should Know

Feb 23, 2021 9:36:31 AM / by Larry Julius

Since 1922, advertising on Wilmington, DE radio has helped small business owners survive and thrive during times of peril. This includes world wars, natural disasters, depressions, and recessions.

Even during a pandemic, by almost every key marketing metric, radio advertising remains the best way for a Tri-state business to market its goods and services.

To prove the point, here are five statistics that vividly demonstrate the value of advertising on Wilmington radio.

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Topics roi, return on investment, retail, website traffic, reach, Retail Sales, retailer, retail stores, website visits, in-car audio, radio commercials, listening location, online shopping, advertise on wilmington radio, best way to advertise in wilmington

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