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Advertise In Wilmington: Retailers Expect Record Father's Day Spend

Jun 4, 2023 11:34:33 AM / by Larry Julius

Father's Day, this year, is June, 18. To celebrate the dads in their lives, 493,752 Wilmington, Delaware area consumers are expected to spend a record $65.2 million. According to a per capita forecast by the National Retail Federation (NRF), 2023 spending will be 14.5% more than last year.

“Father’s Day remains a momentous occasion for Americans to honor the important men in their lives,” NRF President and CEO Matthew Shay said. “Consumers plan to celebrate the holiday in a big way this year, and retailers are ready to help make it special.”

The record highs for both collective and average spending are primarily driven by an increase in the percentage of consumers purchasing clothing, electronics, personal care and special outings and the amount they are spending on these categories.

Overall  80% of all Father's Day spending will be concentrated into four gift categories:

  • Special Outing: $22.2 million
  • Clothing: $9.9 million
  • Gift Cards: $7.9 million
  • Electronics:  $7.4 million
  • Personal Care: $4.8 million

The remainder of the retail dollars Wilmington consumers spend will be for tools/appliances, sporting goods, greeting cards, and books/CDs.

The challenge for Wilmington-area retailers, however, is keeping a significant share of these Father's Day dollars in local cash registers and out of the coffers of online sellers and department stores. Right now, according to the NRF, those two retail channels will gobble up almost 81% of all spending.

To earn a larger share of Father’s Day spending, local small business owners will need to advertise to convince Wilmington consumers of the benefits of buying from local retailers.  By almost every marketing metric, the best way to advertise is on Wilmington radio.

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Topics Best Way To Advertise, roi, return on investment, retail, holiday shopping, holiday spending, Retail Sales, retailer, retail stores, holiday advertising, retail spending, return on advertising investment, advertising roi, father's day, father

Advertising In Wilmington: Mother's Day Spending Will Set Record

May 1, 2023 10:49:43 AM / by Larry Julius

Mother's Day is On May 14th this year. According to per capita data from The National Retail Federation, 493,752 adult consumers in the Wilmington, Delaware, area plan to celebrate the occasion.

Between now and that special Sunday in May, the NRF expects a record $101.7 million to be spent in Wilmington to honor all the different moms in consumers' lives. Of those celebrating Mother’s Day, most (57%) are purchasing gifts for a mother or stepmother, followed by a wife (23%) or daughter (12%).

Comparatively speaking, Wilmington area consumers will spend 12.6% more to celebrate Monther's Day this year than they did in 2022, which was also a record year.

“Mother’s Day provides Americans with an opportunity to honor important women in their lives,” NRF President and CEO Matthew Shay said. “As people make plans to celebrate this year, retailers are prepared to help shoppers find gifts of appreciation and admiration for those they want to recognize on this special day.”

Almost half of all Mother's Day spending in the Wilmington area will fall into three categories:

  1. Jewelry: $22,211,620
  2. Special Outing: $15,946,804
  3. Electronics: $11,390,574

The other half of Mother's Day spending includes purchases of gift cards, clothing, flowers, personal services, housewares, books, and greeting cards.

The challenge for Wilmington area retailers, however, is keeping a significant share of these Mother's Day dollars in local cash registers and out of the coffers of online sellers and department stores. Right now, according to the NRF, those two retail channels will gobble up almost 68% of all spending.

To earn a larger share of Mother's Day spending, local small business owners will need to advertise to convince Wilmington consumers of the benefits of buying from local companies.  By almost every marketing metric, the best way to advertise is on Wilmington radio.

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Topics Best Way To Advertise, roi, return on investment, working mothers, mothers, retail, holiday shopping, holiday spending, reach, reach and frequency, mother's day, Retail Sales, retailer, retail stores, holiday advertising, best way to advertise in wilmington, retail spending, advertising reach, return on advertising investment, advertising roi

Wilmington Small Business Owners Expect Record Easter Spending

Mar 29, 2023 2:13:35 PM / by Larry Julius

More than 476,118 Wilmington, Delaware area consumers are expected to celebrate Easter in 2023, according to per capita forecasts from The National Retail Federation. In all, the NRF predicts $68.3 million will be spent this year.

Not only will spending on Easter in Wilmington top last year's take by 16%, but it will also blow past the spending record of $61.7 billion set in 2021.

“Easter endures as an important holiday for many Americans, signifying new beginnings and a time of celebration with friends and family,” NRF President and CEO Matthew Shay said. “As consumers plan to mark the occasion through a variety of traditions, retailers are dedicated to making this year a memorable holiday.”

According to the NRF forecasts, here's how Wilmington consumers are expected to spend their Easter Holiday cash:

  • Food: $20.7 million
  • Clothing: $11.3 million
  • Candy: $10.8 million
  • Gifts: $9.3 million
  • Flowers: $5.1 million
  • Decorations: $4.9 million
  • Greeting Cards: $2.8 million
  • Other: $2.5 million

There is one obstacle, however, between small business owners and this gargantuan pool of Easter cash.

According to the NRF, the vast majority of Easter shopping will be spent at discount stores, box stores, and online. Only 22% of spending will occur at local small businesses.

 

To Keep more of this cash in the Wilmington area, retailers will need to advertise to convince consumers of the values and benefits of buying from local small business owners.  According to most marketing metrics, the best way to advertise in Wilmington is on local radio.

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Topics Small Business Advertising, roi, return on investment, retail, holiday shopping, small business owner, holiday spending, small business, Retail Sales, retailer, retail stores, small business marketing, holiday advertising, wilmington small business owners, retail spending, return on advertising investment, advertising roi

Holiday Spending In Wilmington Will Top $2.1 Billion In 2022

Nov 11, 2022 5:18:30 PM / by Larry Julius

Economic concerns among Wilmington, Delaware area consumers are not expected to subdue holiday shopping in in 2022.  Based on forecasts from The National Retail Federation, local shoppers are projected to spend at least $2.1 billion this year. This would be 6% more than was spent in 2021.

“While consumers are feeling the pressure of inflation and higher prices, and while there is continued stratification with consumer spending and behavior among households at different income levels, consumers remain resilient and continue to engage in commerce,” NRF President and CEO Matthew Shay said. “In the face of these challenges, many households will supplement spending with savings and credit to provide a cushion and result in a positive holiday season.”

The biggest challenge facing Wilmington business owners is keeping holiday spending local. NRF expects 10-12% of purchases to happen online from retailers like Amazon and Walmart.

To lay claim to this expanding pool of holiday spending,  and keep business local, small business owners will need advertising. By, most marketing metrics, the best way to advertise is on Wilmington radio.

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Topics roi, return on investment, christmas shopping, holiday shopping, consumer spending, radio advertising, holiday spending, reach, advertise on radio, consumer confidence, holiday advertising, advertising reach, return on advertising investment, advertising roi

Father's Day 2022: Wilmington Consumers Will Spend $45 Million

Jun 1, 2022 2:27:43 PM / by Larry Julius

Father's Day this year is on Sunday, June 19. Based on projections from the National Retail Federation (NRF), Wilmington, Delaware area shoppers are expected to spend $45.1 million on the dads in their life. This is on par with the record-breaking $45.2 million spent in 2021.

“Despite growing concerns about inflation, consumers plan to spend approximately the same amount as last year in celebration of Father’s Day,” NRF President and CEO Matthew Shay said. “Spending patterns also reflect the sentimental nature of the holiday as consumers are prioritizing unique and meaningful gifts.”

The NRF projects that nearly 60%, of all Father's Day purchases in Wilmington, will be for special outings, clothing, gift cards, and electronics. Although most category spending will be down slightly from last year, the amount of money spent on special outings such as dinner is expected to increase by over 8%.

Here is how this large pool of Father's Day cash in Wilmington is expected to be distributed in all retail categories.

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Topics Small Business Advertising, best time to advertise, holiday shopping, consumer spending, small business owner, holiday spending, small business, small business marketing, consumer confidence, holiday advertising, wilmington small business owners, best way to advertise in wilmington, advertising options, father's day, father

Mother's Day Spending In Wilmington Will Top $71 Million In 2022

Apr 22, 2022 2:04:45 PM / by Larry Julius

Eighty-four percent of all adults say they will celebrate Mother's Day in 2022. Based on per capita forecasts from the National Retail Federation (NRF), Wilmington, Delaware consumers are expected to spend $71.3 million on the moms in their lives. This is a 13% increase over last year.

“Consumers are eager to find memorable ways to honor their mothers and other important women in their lives and are willing to spend a little extra on this sentimental holiday,” said NRF President and CEO Matthew Shay.

The NRF spending projections indicate that Wilmington consumers will spend $15.7 million on jewelry and another $11.9 million on special outings such as dinner or brunch. This will be the highest level of Mother's Day spending ever in these categories.

Here is how this large pool of Mother's Day cash in Wilmington is expected to be distributed by all retail categories.

The NRF research indicates that men will outspend women 3-to-1 this year on Mother's Day gifts. Most of these dollars will go towards presents for their moms, stepmoms, and wives.

Of all the money spent, Wilmington consumers are expected to spend 36% online, 30% at department stores, 27% at specialty stores, and 23% at local small businesses.

To compete for a share of record-high Mother's Day spending this year, local business owners will need to advertise. By most key marketing metrics, the best way to reach holiday shoppers is by advertising on Wilmington radio.

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Topics roi, return on investment, working mothers, mothers, retail, holiday shopping, radio advertising, holiday spending, mother's day, Retail Sales, retailer, retail stores, holiday advertising, best way to advertise in wilmington, retail spending, return on advertising investment, advertising roi

Best Way To Reach Wilmington Holiday Shoppers In 2021

Oct 26, 2021 4:53:27 PM / by Larry Julius

Attention Wilmington, Delaware small business owners and retailers: nearly half of holiday shoppers are already spending money. According to the National Retail Federation, 49% of consumers will start their Christmas season shopping before Hallowe'en. 

Consumers plan to spend $997.73 on gifts, holiday items, and other non-gift purchases for themselves and their families this year, according to the annual survey released today by the NRF and Prosper Insights & Analytics.

In all, based on forecasts from Deloitte, the world's largest accounting firm, Wilmington consumers are expected to spend between $2.8 and $2.9 billion during the holiday shopping period. This would be a 7-9% increase over 2020.

"We anticipate strong consumer spending for the upcoming holiday season. As vaccination rates rise and consumers are more comfortable being outside of the home, we are likely to see increased spending on services, including restaurants and travel, while spending on goods will continue to hold steady. A steady decline in the savings rate to pre-pandemic levels will support consumer spending and keep retail sales elevated this season," said Daniel Bachman, Deloitte's U.S. economic forecaster. "Further, e-commerce sales will continue to grow as consumers demonstrate an ongoing and steady movement toward buying online across all categories."

Wilmington retailers are noticing that the opening bell for holiday shopping has rung earlier than ever for local shoppers.

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Topics Delaware Valley Small Business Owner, Small Business Advertising, roi, return on investment, households with children, retail, christmas shopping, holiday shopping, small business owner, holiday spending, small business, parents, Retail Sales, retailer, retail stores, small business marketing, millennial parents, holiday advertising, wilmington small business owners, retail spending, return on advertising investment, children, advertising roi, shopping

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