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What Is The Best Time Of Day To Advertise On Wilmington Radio?

Dec 10, 2020 11:03:50 AM / by Larry Julius

You've done the research. You now know that by every measure, radio advertising is the most effective way for your Tri-State area small business to market its goods and services.

You have learned, for instance, 500,115 adult consumers regularly tune-in to AM/FM radio stations.  This is more than watch local TV, read a newspaper, sign-in to social media, or log-in to streaming audio services like Pandora and Spotify.

Advertise In Wilmington Radio Reach 2020

You've also learned that, on average, adults spend almost two hours per day listening to local radio.

If you dug deep enough, then you know radio advertising delivers, on average, a $10 lift in sales for every $1 invested. This is a remarkable return for any Tri-State small business owner.

What you may not have figured out, however, is what is the best time of day to advertise on Wilmington radio?

The chart below demonstrates that radio reaches a significant portion of Tri-State area consumers during every part of the day including, late-night, overnight, and on the weekends.

Reach Of Wilmington Radio Stations By Time Of Day

Radio Advertising In Wilmington: Reach

It is also evident that most listening to Wilmington radio occurs Monday through Friday between 6:00 am and 7:00 pm.  This is often referred to as prime-time. As a consequence of supply-and-demand pricing, however, prime-time is also the most expensive time to advertise.How To Advertise On Wilmington Radio

For a local small business owner, then, advertising effectively only during prime-time could be cost-prohibitive.  But, there is a way to reach the prime-time audience without paying a premium price.

It turns out that nearly 8-out-of-10 adults who listen to Wilmington radio stations during prime-time also listen during other parts of the day as well. This is good news for Tri-State area business owners because the cost of advertising outside of prime-time is considerably less expensive.

People Who Listen To Wilmington Radio During Prime Time

Prime Time Radio Advertising In Wilmington

So, it is possible for a budget-conscious Tri-State are small business owner to effectively reap all of the benefits of radio advertising (the reach, the frequency, and the ROI) without breaking the bank. This requires advertising at all times of day, not just prime-time.

It is also important to point out that there is no difference in the quality of consumers who listen to Wilmington radio during prime-time vs. other times of the day. Therefore, regardless of the demographic a small business is targeting, that audience can be reached on Wilmington radio during almost any time of day.

Advertise In Wilmington Best Time To Advertise

To answer the title question, then, "What is the best time of day to advertise on Wilmington radio stations?"  Every time of day is the best time.

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Topics: Small Business Advertising, Best Way To Advertise, best time to advertise, radio advertising, small business marketing, advertise on wilmington radio, wilmington small business owners, best way to advertise in wilmington, prime time

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