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Mother's Day Spending In Wilmington Will Top $71 Million In 2022

Apr 22, 2022 2:04:45 PM / by Larry Julius

Eighty-four percent of all adults say they will celebrate Mother's Day in 2022. Based on per capita forecasts from the National Retail Federation (NRF), Wilmington, Delaware consumers are expected to spend $71.3 million on the moms in their lives. This is a 13% increase over last year.

“Consumers are eager to find memorable ways to honor their mothers and other important women in their lives and are willing to spend a little extra on this sentimental holiday,” said NRF President and CEO Matthew Shay.

The NRF spending projections indicate that Wilmington consumers will spend $15.7 million on jewelry and another $11.9 million on special outings such as dinner or brunch. This will be the highest level of Mother's Day spending ever in these categories.

Here is how this large pool of Mother's Day cash in Wilmington is expected to be distributed by all retail categories.

The NRF research indicates that men will outspend women 3-to-1 this year on Mother's Day gifts. Most of these dollars will go towards presents for their moms, stepmoms, and wives.

Of all the money spent, Wilmington consumers are expected to spend 36% online, 30% at department stores, 27% at specialty stores, and 23% at local small businesses.

To compete for a share of record-high Mother's Day spending this year, local business owners will need to advertise. By most key marketing metrics, the best way to reach holiday shoppers is by advertising on Wilmington radio.

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Topics roi, return on investment, working mothers, mothers, retail, holiday shopping, radio advertising, holiday spending, mother's day, Retail Sales, retailer, retail stores, holiday advertising, best way to advertise in wilmington, retail spending, return on advertising investment, advertising roi

Advertising In Wilmington: Reaching Female Consumers

Feb 10, 2021 5:34:52 PM / by Larry Julius

There are 296,500 adult women in the Wilmington, Delaware area. Based on research from the Harvard Business Review, as a consumer group, females account for 70-80 percent of all consumer purchasing through a combination of their buying power and influence.  According to Nielsen, this will amount to between $10.7 billion and $12.2 billion this year.

Overall, according to the Bureau of Labor Statistics and the US Census Bureau:

  • Single women across all income brackets spend, on average, $34,817 on goods and service
  • Working married women contribute over a third of their families’ incomes
  • Over a quarter (29.4%) of wives earned more than their husbands in 2018, an increase from 15.9% in 1981.

Furthermore, according to research published by Forbes:

  • The top homebuyers after married couples are single women (18%, double the percentage for single men at 9%).
  • Women are 50% more likely than men to regularly watch online how-to videos.
  • 94% of women between the ages of 15-35 spend over an hour per day shopping online.
  • 70% of travel consumers are women.
  • 85% of women say that if they like a brand, they will remain loyal to it.

For Tri-State small business owners to successfully capture a meaningful share of the local female economy requires advertising.

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Topics Delaware Valley Small Business Owner, Small Business Advertising, working mothers, mothers, marketing to women, advertising to women, small business owner, small business, small business marketing, wilmington small business owners, market to women

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