Advertise In Wilmington Advertise In Wilmington

Advertise In Wilmington: Online Listening Boosts Audience For AM/FM

Jun 30, 2022 1:40:43 PM / by Larry Julius


Despite an abundance of media options, Wilmington, Delaware radio reaches the most consumers every week. 

According to Nielsen, every week 501,249 adults tune in to their favorite Wilmington stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Advertise On Wilmington Radio 2022 Reach

Not all listening to Wilmington radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 24.9% of all consumers who listen to a Wilmington radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 11.3% of a station's total audience is listening on a device other than a traditional receiver.

How To Advertise On Wilmington RadioLocal small business owners who advertise on Wilmington radio to market the goods and services will often ask how the characteristics of streaming audiences compare to over-the-air audiences. The charts below answer those questions. The demographic categories used are those that are most requested by local businesses. Online listeners tend to be slightly more likely to have higher household incomes, have full-time jobs, and be under 35 years old.

Advertise In Wilmington: Streaming 2022 Age

Advertise In Wilmington Streaming 2022 IncomeAdvertise In Wilmington: Streaming 2022 Employment

Although consumers stream all types of local stations, Nielsen has found that News/Talk, Adult Contemporary, Sports, Adult Urban Contemporary, and Classic Rock formats have the highest share of all online radio listening.

Advertise In Wilmington: Online Radio Listening By Format

More Advertising Advice For Wilmington Small Business Owners

New call-to-action

Topics: Streaming Audio, Online Advertising, radio advertising, digital advertising, internet, streaming media, internet advertising, am/fm radio, online radio advertising, online radio

New call-to-action

Recent Posts

Free Advice Direct To Your Inbox