--- title: "Smart Speaker Usage in Wilmington: A Conversation With Alexa" description: Over one-third of Wilmington, DE area consumers have smart speakers. Here's how they are using these voice-activated devices. image: https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/250px%20Mouths%20GettyImages-1366970560.png?noresize=true --- [![Wilmington_logo_stacked-1](https://advice.advertiseinphiladelphia.com/hs-fs/hubfs/Wilmington_logo_stacked-1.png?width=778&height=328&name=Wilmington_logo_stacked-1.png "Wilmington_logo_stacked-1")](https://advertiseinwilmington.com/) - [Home](https://advertiseinwilmington.com) - [Resources](https://advertiseinwilmington.com/radio/) - [Advice](https://advice.advertiseinphiladelphia.com/wilmington_delaware) - [Advertise](https://advertiseinwilmington.com/advertise/) - [Sign up for free eBook](https://advertiseinwilmington.com/sign-up-for-free-ebook/) ![Advertise In Wilmington](https://advice.advertiseinphiladelphia.com/hubfs/Wilmington_brands_HORIZONTAL_COLOR%20(1).png) ![Advertise In Wilmington](https://advice.advertiseinphiladelphia.com/hubfs/Wilmington_brands_HORIZONTAL_COLOR%20(1).png) # [Smart Speaker Usage in Wilmington: A Conversation With Alexa](https://advice.advertiseinphiladelphia.com/wilmington_delaware/smart-speaker-usage-in-wilmington-a-conversation-with-alexa) Jun 23, 2022 3:07:07 PM / by [Larry Julius](https://advice.advertiseinphiladelphia.com/wilmington_delaware/author/larry-julius) - [Tweet](https://twitter.com/share) [![Advertising In Wilmington: Smart Speaker Usage](https://6611158.fs1.hubspotusercontent-na1.net/hub/6611158/hubfs/250px%20Mouths%20GettyImages-1366970560.png?noresize=true&width=250&name=250px%20Mouths%20GettyImages-1366970560.png)](https://advice.advertiseinphiladelphia.com/wilmington_delaware/how-smart-speakers-affect-advertising-on-wilmington-radio)Me: Alexa, how many consumers In Wilmington, Delaware have access to a smart speaker? Alexa: According to a recent Nielsen study, 198,215 Wilmington adults own a smart speaker. This is 34.4% of the local population.\* Me: Alexa, what exactly is a smart speaker? Alexa: According to Wikipedia, A smart speaker is a type of [loudspeaker](https://en.wikipedia.org/wiki/Loudspeaker) and [voice command device](https://en.wikipedia.org/wiki/Voice_command_device) with an integrated [virtual assistant](https://en.wikipedia.org/wiki/Virtual_assistant_(artificial_intelligence)) that offers interactive actions and [hands-free activation](https://en.wikipedia.org/wiki/Hands-free_computing) with the help of one "hot word" (or several "hot words"). Some smart speakers can also act as a [smart device](https://en.wikipedia.org/wiki/Smart_device) that utilizes [Wi-Fi](https://en.wikipedia.org/wiki/Wi-Fi), Bluetooth and other protocol standards to extend usage beyond audio playback, such as to control [home automation](https://en.wikipedia.org/wiki/Home_automation) devices. This can include, but is not limited to, features such as compatibility across a number of services and platforms, [peer-to-peer](https://en.wikipedia.org/wiki/Peer-to-peer) connection through [mesh networking](https://en.wikipedia.org/wiki/Mesh_networking), virtual assistants, and others. Each can have its own designated [interface](https://en.wikipedia.org/wiki/Interface_(computing)) and [features](https://en.wikipedia.org/wiki/Software_feature) in-house, usually launched or controlled via [application](https://en.wikipedia.org/wiki/Application_software) or [home automation](https://en.wikipedia.org/wiki/Home_automation) software. Some smart speakers also include a screen to show the user a visual response. Me: Alexa, what brand of smart speakers are Wilmington consumers likely to own? [![How To Advertise On Wilmington Radio](https://no-cache.hubspot.com/cta/default/6125763/ff9c0e8e-bd21-4fd4-9562-71895c72dfb2.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/ff9c0e8e-bd21-4fd4-9562-71895c72dfb2) Alexa: According to estimates from Consumer Intelligence Research Partners, Amazon's Alexa and Echo dominate the market with a 70% share followed by Google Home with 25% and Apple HomePod with 5%? Me: Alexa, What are the activities Wilmington consumers are most likely to use their smart speakers for? Alexa: According to Adobe Analytics, 75% of smart speaker owners use their devices to play music. Sixty-five percent of owners ask their device about the weather and 48% use their smart speaker to set alarms and reminders?[![Advertising In Wilmington: Smart Speaker Use](https://5556325.fs1.hubspotusercontent-na1.net/hub/5556325/hubfs/Screen%20Shot%202020-01-29%20at%2012.26.26%20PM.png?width=684&name=Screen%20Shot%202020-01-29%20at%2012.26.26%20PM.png?noresize=true)](https://advice.advertiseinphiladelphia.com/wilmington_delaware/advertising-on-wilmington-radio-how-smart-speakers-add-value) Me: Alexa, which type of audio sources are Wilmington consumers most likely to connect with using their smart speakers? Alexa: According to Edison Research, AM/FM radio stations account for 24% of the time consumers spend listening to audio on smart speakers. Amazon Music is used 15% of the time. Pandora and Spotify, respectively, account for 12%. Me: Alexa, if I want audio commercials for my Wilmington small business to be heard on a smart speaker, which are the best advertising-supported options? Alexa: According to, Edison Research, among ad-supported media, AM/FM radio stations accounts for 39% of all time spent listening to audio on smart speakers. [![Advertising On Wilmington Radio Smart Speakers](https://6611158.fs1.hubspotusercontent-na1.net/hub/6611158/hubfs/Advertising%20On%20Boston%20Radio%20Smart%20Speakers.png?noresize=true&width=1870&name=Advertising%20On%20Boston%20Radio%20Smart%20Speakers.png)](https://advice.advertiseinphiladelphia.com/wilmington_delaware/who-listens-to-wilmington-radio-stations-online) Me: Are Wilmington consumers likely to listen to advertisements on their smart speakers? Alexa: According to the newest NPR/Edison Research Smart Audio Report, half of smart speaker owners say they have heard ads on their devices. Fifty-three percent of consumers who have heard ads say they are likely to respond to the commercials. Me: How likely are Wilmington consumers who don't own a smart speaker now will buy one during the next six months? Alexa: According to the newest NPR/Edison Research Smart Audio Report, 38% of non-smart speaker owners are very or somewhat likely to purchase a voice-enabled speaker in the next six months. Me: Thank you, Alexa! Alexa: You're welcome. \*The answers above are not from actual Alexa search results. The answers, however, are based on research, from the cited sources. Alexa is a trademark of Amazon Technologics, Inc. More Advertising Advice For Wilmington Small Business Owners - [Advertising In Wilmington: Where Have The TV Viewers Gone?](https://advice.advertiseinphiladelphia.com/wilmington_delaware/advertising-in-wilmington-where-have-the-tv-viewers-gone) - [Advertising On Wilmington Radio Still #1 Way to Reach Consumers](https://advice.advertiseinphiladelphia.com/wilmington_delaware/advertising-on-wilmington-radio-still-1-way-to-reach-consumers) - [Father's Day 2022: Wilmington Consumers Will Spend $45 Million](https://advice.advertiseinphiladelphia.com/wilmington_delaware/fathers-day-2022-wilmington-consumers-will-spend-45-million) - [Television Advertising In Wilmington: What Are Consumers Watching?](https://advice.advertiseinphiladelphia.com/wilmington_delaware/television-advertising-in-wilmington-what-are-consumers-watching) - [Wilmington Radio Listeners Lead The Return To 'Normal'](https://advice.advertiseinphiladelphia.com/wilmington_delaware/wilmington-radio-listeners-lead-the-return-to-normal) [![New call-to-action](https://no-cache.hubspot.com/cta/default/6125763/6ad02dcb-05ee-4c1f-a8be-7786ff410152.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/6ad02dcb-05ee-4c1f-a8be-7786ff410152) Topics: [smart speakers](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/smart-speakers), [siri](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/siri), [best way to advertise in wilmington](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/best-way-to-advertise-in-wilmington), [amazon echo](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/amazon-echo), [google home](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/google-home), [google](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/google), [alexa](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/alexa), [amazon](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/amazon), [apple](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/apple), [advertising in wilmington](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/advertising-in-wilmington) #### Written by [Larry Julius](https://advice.advertiseinphiladelphia.com/wilmington_delaware/author/larry-julius) [![New call-to-action](https://no-cache.hubspot.com/cta/default/6125763/1b4a35bf-d321-413a-bde5-1e5d4d0fadeb.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/1b4a35bf-d321-413a-bde5-1e5d4d0fadeb) ### Recent Posts ### Free Advice Direct To Your Inbox