Despite an abundance of media options, Wilmington, Delaware radio reaches the most consumers every week.
According to Nielsen, every week 501,249 adults tune in to their favorite Wilmington stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.
Not all listening to Wilmington radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.
Neilsen finds that 24.9% of all consumers who listen to a Wilmington radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 11.3% of a station's total audience is listening on a device other than a traditional receiver.
Although consumers stream all types of local stations, Nielsen has found that News/Talk, Adult Contemporary, Sports, Adult Urban Contemporary, and Classic Rock formats have the highest share of all online radio listening.