--- title: "Advertise In Wilmington: Who's Watching The Local TV Stations?" description: Viewership of Wilmington area TV stations is dwindling as Delaware consumers choose different options for video content. image: https://fs.hubspotusercontent00.net/hubfs/6611158/Advertise%20On%20Boston%20Television%20Staitons.png?noresize=true --- [![Wilmington_logo_stacked-1](https://advice.advertiseinphiladelphia.com/hs-fs/hubfs/Wilmington_logo_stacked-1.png?width=778&height=328&name=Wilmington_logo_stacked-1.png "Wilmington_logo_stacked-1")](https://advertiseinwilmington.com/) - [Home](https://advertiseinwilmington.com) - [Resources](https://advertiseinwilmington.com/radio/) - [Advice](https://advice.advertiseinphiladelphia.com/wilmington_delaware) - [Advertise](https://advertiseinwilmington.com/advertise/) - [Sign up for free eBook](https://advertiseinwilmington.com/sign-up-for-free-ebook/) ![Advertise In Wilmington](https://advice.advertiseinphiladelphia.com/hubfs/Wilmington_brands_HORIZONTAL_COLOR%20(1).png) ![Advertise In Wilmington](https://advice.advertiseinphiladelphia.com/hubfs/Wilmington_brands_HORIZONTAL_COLOR%20(1).png) # [Advertise In Wilmington: Who's Watching The Local TV Stations?](https://advice.advertiseinphiladelphia.com/wilmington_delaware/advertise-in-wilmington-whos-watching-the-local-tv-stations) Dec 22, 2021 1:03:44 PM / by [Larry Julius](https://advice.advertiseinphiladelphia.com/wilmington_delaware/author/larry-julius) - [Tweet](https://twitter.com/share) It wasn't too long ago when advertising on Wilmington, Delaware area television stations was considered the gold standard for marketing by local business owners. But over the past few years, the number of Tri-state area viewers who watch Philadelphia stations like WDPN, WPPX, KYW, WCAU, and WHYY has plummeted. In all, only 73% of adult consumers now tune-in to at least one of these channels during the week, according to Nielsen. [![Advertise On Wilmington Television Reach 2021](https://advice.advertiseinphiladelphia.com/hs-fs/hubfs/Advertise%20On%20Wilmington%20Television%20Reach%202021.png?noresize=true&width=632&name=Advertise%20On%20Wilmington%20Television%20Reach%202021.png)](https://advice.advertiseinphiladelphia.com/wilmington_delaware/advertising-options-for-wilmington-small-business-owners) The consumption of video content isn't diminishing among Delaware consumers. What has changed, though, is how they are watching it. In November, according to Nielsen, the share of time watching broadcast television has fallen behind other video options including cable programing and internet-delivered choices such as Netflix, Hulu, Disney+, and hundreds of other streaming networks. [![Advertising On Wilmington Television: What Consumers Are Watching](https://fs.hubspotusercontent00.net/hub/6611158/hubfs/Advertising%20On%20Boston%20Television%20What%20Consumers%20Are.png?noresize=true&width=2088&name=Advertising%20On%20Boston%20Television%20What%20Consumers%20Are.png)](https://advice.advertiseinphiladelphia.com/wilmington_delaware/television-advertising-in-wilmington-where-are-the-viewers) Overwhelmingly, the mass exodus of viewers from Wilmington area TV stations is happening among 18-34-year-old consumers who are fueling the growth of streaming video.  This age group comprises nearly 50% of the millennial generation. Overall, this generation now accounts for nearly one-third of all retail spending. [![Advertise On Wilmington Television Reach by Age](https://advice.advertiseinphiladelphia.com/hs-fs/hubfs/Advertise%20On%20Wilmington%20Television%20Reach%20by%20Age.png?noresize=true&width=632&name=Advertise%20On%20Wilmington%20Television%20Reach%20by%20Age.png)](https://advice.advertiseinphiladelphia.com/wilmington_delaware/wow-wilmington-millennials-turn-40-this-year) In all, says Nielsen, 379,077 Wilmington consumers watch streaming video content every week. Combined, these internet channels now reach more adults every week than local newspapers, podcasts, and digital audio services like Pandora, Spotify, Sirius/XM. Amazon Music, and iHeart Radio. [![How To Advertise On Wilmington Radio](https://no-cache.hubspot.com/cta/default/6125763/ff9c0e8e-bd21-4fd4-9562-71895c72dfb2.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/ff9c0e8e-bd21-4fd4-9562-71895c72dfb2) Streaming video platforms fit into one of two categories, SVOD or AVOD. SVOD is the abbreviation for **S**ubscription **V**ideo **O**n **D**emand. That is the collective name for streaming networks like Netflix, Hulu, Disney+, and Amazon Prime.  For a monthly fee (subscription), these services provide commercial-free access to TV shows, original content, and movies. AVOD means **A**dvertiser-supported **V**ideo **O**n **D**emand.  AVOD provides viewers with movies, TV shows, and original content for free. Unlike SVOD,  there is no subscription fee. The trade-off, however, is AVOD includes commercial breaks, similar to traditional TV viewing.[![Advertise On Wilmington Television Staitons](https://fs.hubspotusercontent00.net/hub/6611158/hubfs/Advertise%20On%20Boston%20Television%20Staitons.png?noresize=true&width=250&name=Advertise%20On%20Boston%20Television%20Staitons.png)](https://advice.advertiseinphiladelphia.com/wilmington_delaware/ott-ctv-who-watches-streaming-video-in-wilmington) A few services even provide consumers with the option to choose to pay to watch without commercials or to receive content for free in exchange for watching advertisements. AVOD is the fastest-growing segment of video streaming. According to eMarketer, more than 50% of all consumers who stream video content are doing so on ad-supported platforms. Unlike traditional TV, local advertisers don't have to pick specific AVOD channels or programming to advertise in. Instead, Wilmington area business owners can identify the particular type of consumers they would like to reach, Then the advertisers' commercials will only be shown to those potential customers on any streaming channel they might be viewing. For instance, commercials for a home improvement company can be limited be shown only to AVOD viewers who live within 6 miles of the business and in the market for remodeling. Again, these commercials will only be shown to viewers who fulfill that description on whichever ad-supported streaming network they are watching. Geographic targeting of AVOD commercials can be limited to a radius surrounding a specific address, zip codes, towns, cities, counties, states, or regions. Within those areas, target criteria can include age, gender, income, home-ownership, purchase behavior, and hundreds of other descriptors. Wilmington small business owners and marketers can purchase AVOD and other OTT/CTV advertising schedules through many local media companies, including [Beasley Media Group](http://www.advertiseinwilmington.com/advertise). The cost to advertise is based on the number of advertising impressions that are verifiably shown to the targeted consumers. #### More Advertising Advice For Wilmington Small Business Owners - [Wilmington Small Business Owners Guide To OTT & CTV Advertising](https://advice.advertiseinphiladelphia.com/wilmington_delaware/wilmington-small-business-owners-guide-to-ott-ctv-advertising) - [Wilmington Radio Still Reaches More Consumers Than All Other Media](https://advice.advertiseinphiladelphia.com/wilmington_delaware/wilmington-radio-still-reaches-more-consumers-than-all-other-media) - [Advertise In Wilmington: Top 5 Articles From 2021](https://advice.advertiseinphiladelphia.com/wilmington_delaware/advertise-in-wilmington-top-5-articles-from-2021) - [What Are Wilmington Consumers Watching On TV?](https://advice.advertiseinphiladelphia.com/wilmington_delaware/what-are-wilmington-consumers-watching-on-tv) - [Wilmington New Car Buyers Agree: Put AM/FM Radio In My Dashboard](https://advice.advertiseinphiladelphia.com/wilmington_delaware/wilmington-new-car-buyers-agree-put-am/fm-radio-in-my-dashboard) [![New call-to-action](https://no-cache.hubspot.com/cta/default/6125763/6ad02dcb-05ee-4c1f-a8be-7786ff410152.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/6ad02dcb-05ee-4c1f-a8be-7786ff410152) Topics: [television advertising](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/television-advertising), [pay-TV](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/pay-tv), [direcTV](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/directv), [cable television](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/cable-television), [television](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/television), [satellite television](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/satellite-television), [cable tv](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/cable-tv), [ott](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/ott), [ctv](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/ctv), [streaming video](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/streaming-video), [SVOD](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/svod), [avod](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/avod), [local television](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/local-television), [streaming media](https://advice.advertiseinphiladelphia.com/wilmington_delaware/topic/streaming-media) #### Written by [Larry Julius](https://advice.advertiseinphiladelphia.com/wilmington_delaware/author/larry-julius) [![New call-to-action](https://no-cache.hubspot.com/cta/default/6125763/1b4a35bf-d321-413a-bde5-1e5d4d0fadeb.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/1b4a35bf-d321-413a-bde5-1e5d4d0fadeb) ### Recent Posts ### Free Advice Direct To Your Inbox