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Advertising Options For Wilmington Small Business Owners

Dec 23, 2020 10:49:58 AM / by Larry Julius

Advertise in Wilmington DE: Media ReachAdvertising is critical to the success of every Delaware, Maryland, and New Jersey small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Wilmington radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

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The charts below reveal how the different advertising options available to a Tri-State area business compare in terms of the ability to reach customers with specific characteristics. This includes age, income, education, employment status, political affiliation, number of children, ethnicity, and purchase intent.

Reach By Age:

Advertise In Wilmington DE Reach By Age Group

Reach By Income:

Advertising In Wilmington Reach By Household Income

Reach By Education:

Advertising In Wilmington Reach By Education Completed

Reach By Employment Status:Advertising In Wilmington Delaware Reach By Employment Status


Reach By Number Of Children At Home:

Advertise In Wilmington DE Reaching Parents

Reach By Ethnicity:

Advertise In Wilmington Delaware Ethnic Reach

Reach By Political Party Affiliation:

Advertise On Wilmington Radio Political Party Affiliation

Reach By Planned Household Purchases:

Advertising In Wilmington Delaware Purchase Intent

The demographic characteristics demonstrated above represent just a small number of the categories a business owner can consider.  A reputable representative from a Tri-State area media organization will be able to provide access to considerably more information.

More Advertising Advice For Delaware, Maryland, and New Jersey Small Business Owners

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Topics: Small Business Advertising, Best Way To Advertise, small business owner, small business, demographics, small business marketing, wilmington small business owners, best way to advertise in wilmington, advertising options, delaware

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