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Small Business Advice: 5 Facts About Advertising On Wilmington Radio

Dec 17, 2020 3:17:57 PM / by Larry Julius

Advertising In Wilmington, DE:  AdviceOn July 22, 1922, WDEL signed-on as the first radio station serving Wilmington, Delaware

For almost 100 years, small business owners have depended on local radio stations to successfully market their goods and services through depressions, recessions, wars, and natural disasters. Even now, during a pandemic, advertising on Wilmington radio remains a dependable way to make cash registers ring.

Here are five facts every Tri-State area small business owner needs to know about local radio in 2020.

1. Radio Reach More Wilmington Consumers Every Week Than All Other Media

Each week, according to Nielsen, consumers tune-in to local radio than watch television, connect to cable-TV, read the newspaper, browse social media, or listen to streaming audio sites like Facebook and Instagram.

Advertise In Wilmington Radio Reach 2020

2. Local Radio Reaches More Wilmington Millennials Every Week Than All Other Advertising Options

The millennial generation now accounts for over 30% of every retail dollar spent in Wilmington.  This generation was the first to inject online and digital options into their daily media usage. Local radio still reaches more members of this age group than all other advertising options available to Delaware, Maryland, and New Jersey small business owners.

Advertise In Wilmington Reaching Millennials

How To Advertise On Wilmington Radio

3. The Time Consumers Spend Listening To Wilmington Radio Is Unchanged  From One Year Ago

The onset of the Coronavirus pandemic has created significant changes in the media, work, mobility, commuting, shopping, and lifestyle habits of local consumers.  Something that has not changed, though, is the length of time adults spend listening to Wilmington radio every day. 

Advertise On Wilmington Delaware Radio: Time Spent LIstening

4. Wilmington Radio Has The Greatest Reach Among College-Educated Consumers

There are 171,000  adults in the Wilmington, Delaware area who have earned a four-year college or postgraduate degree, according to research from Nielsen. A study from the Federal Reserve indicates that these educated consumers have been least affected by the economic consequences of the pandemic, and they have money to spend now.

Advertise In Wilmington College Educated Consumers

5. Advertising On Wilmington Radio Is The Best Way To Reach Online Shoppers

Wilmington shoppers are expected to spend a record $1.8 billion online in 2020, based on the most recent projections from eMarketer. This would represent year-over-year growth of 32.4%.

During the same period, according to eMarketer, receipts at brick-and-mortar stores have contracted by 3.2%.  Overall, excluding gas and auto sales, e-commerce will account for 20.6% of all retail sales this year.

By any measure, the best way to reach local online consumers is by advertising on Wilmington radio.

Last week, for instance, local radio reached significantly more online shoppers than all other local media including, Wilmington TV, cable, newspaper, or social media.

Advertise In Wilmington Online Shoppers

More Advertising Advice For Delaware Small Business Owners

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Topics: Small Business Advertising, Best Way To Advertise, Online Advertising, small business owner, radio advertising, small business, small business marketing, time spent listening, online shopping, advertise on wilmington radio, wilmington small business owners, best way to advertise in wilmington

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