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Wilmington Radio: Which Stations Do Tri-State Consumers Prefer?

Jan 26, 2021 2:05:24 PM / by Larry Julius

There are 30 radio stations in the Wilmington, Delaware area. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers.  No doubt, there is a local radio station that fulfills the preferences of every listener.

Each week, according to Nielsen, 505,000 adults tune-in to their favorite Wilmington radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify. 

Despite the abundance of Wilmington radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to 2.1 each week.  So, which stations do local consumers choose?

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Topics Millennials, Radio Listening, Streaming Audio, radio advertising, smart speakers, millennial parents, radio commercials, listening location, radio formats

Do Tri-State Area Millennials Listen To Wilmington Radio?

Dec 7, 2020 3:10:56 PM / by Larry Julius

It's time to set some misguided Tri-State Area small business owners straight.  When we say everybody listens to Wilmington radio stations, we mean everybody.  Generations X, Y, and Z. Baby boomers, and, yes, the millennial generation.

You know...millennials. Those are the "kids" who came of age at the turn of the millennium (which is, debatably, either 2000 or 2001).  This means 18-39 year olds. 

In the Tri-State Area, 207,300 millennials make-up 36% of the adult population and will deliver $4.8 billion to local cash registers.

But here's the thing about millennials that many small business owners get wrong: millennials listen to local radio.  To be exact, 88.6% of them.

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Topics Best Way To Advertise, Millennials, Streaming Audio, social media advertising, television advertising, radio advertising, social media, millennial parents, streaming video, best way to advertise in wilmington

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