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Best Way To Reach Wilmington Holiday Shoppers In 2021

Oct 26, 2021 4:53:27 PM / by Larry Julius

Attention Wilmington, Delaware small business owners and retailers: nearly half of holiday shoppers are already spending money. According to the National Retail Federation, 49% of consumers will start their Christmas season shopping before Hallowe'en. 

Consumers plan to spend $997.73 on gifts, holiday items, and other non-gift purchases for themselves and their families this year, according to the annual survey released today by the NRF and Prosper Insights & Analytics.

In all, based on forecasts from Deloitte, the world's largest accounting firm, Wilmington consumers are expected to spend between $2.8 and $2.9 billion during the holiday shopping period. This would be a 7-9% increase over 2020.

"We anticipate strong consumer spending for the upcoming holiday season. As vaccination rates rise and consumers are more comfortable being outside of the home, we are likely to see increased spending on services, including restaurants and travel, while spending on goods will continue to hold steady. A steady decline in the savings rate to pre-pandemic levels will support consumer spending and keep retail sales elevated this season," said Daniel Bachman, Deloitte's U.S. economic forecaster. "Further, e-commerce sales will continue to grow as consumers demonstrate an ongoing and steady movement toward buying online across all categories."

Wilmington retailers are noticing that the opening bell for holiday shopping has rung earlier than ever for local shoppers.

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Advertise In Wilmington: In-Store Shopping Exceeds Pre-COVID Level

Oct 20, 2021 3:38:20 PM / by Larry Julius

Wilmington, Delaware consumers are on track to spend more than $10.2 billion at retail this year, based on projections by the National Retail Federation (NRF). Spending is expected to be 13.5% higher than last year.  

Some Wilmington small business owners, though, are wondering if the spread of the Delta Variant may slow spending if consumers sense pressure on their own financial security. Shoppers, however, don't see it that way.

New research from Nielsen indicates that 82% of consumers believe their household finances will either remain the same or improve during the upcoming months.

The Nielsen study has another finding that Wilmington business owners will find promising. Consumers are more likely to shop locally than they did before the onset of the pandemic, although in different ways.

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Topics Best Way To Advertise, roi, return on investment, retail, Retail Sales, retailer, retail stores, best way to advertise in wilmington, retail spending, return on advertising investment, advertising roi, shopping

Best Way To Reach Wilmington Halloween Shoppers

Sep 23, 2021 5:20:31 PM / by Larry Julius

Wilmington, Delaware business owners who sell goods and services related to Halloween can expect far more treat than trick this year.

Based on estimates from The National Retail Federation (NRF), Wilmington consumers are expected to spend a record $22,821,616 on Halloween. This would be 19.3% more than was handed out in 2020.

The NRF estimates that 65% of consumers intend to celebrate Halloween or participate in Halloween activities this year, up from 58% in 2020 and comparable with 68% in 2019 before the COVID-19 pandemic.

The top ways consumers are planning to celebrate include handing out candy (66%), decorating their home or yard (52%), dressing in costumes (46%), carving a pumpkin (44%), and hosting or attending a party (25%).

Wilmington small business owners looking to scare up a share of this Halloween cash will need to advertise to drive local consumers to their stores and websites. But, to make a difference, advertising needs to begin right away.

"This year consumers are shopping for Halloween items earlier than ever," says the NRF, "with 45% planning to shop in September or earlier and another 39% during the first two weeks of October."

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Topics Best Way To Advertise, roi, return on investment, households with children, retail, halloween, radio advertising, pet owner, parents, Retail Sales, retailer, retail stores, millennial parents, best way to advertise in wilmington, retail spending, return on advertising investment, children

Best Way To Advertise In Wilmington With A Limited Budget

Aug 10, 2021 1:49:27 PM / by Larry Julius

To maximize success, every Wilmington, Delaware business owner needs to advertise.

"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

According to the US Census Bureau, there are 15,190 small business establishments in the Tri-state area. This geography includes New Castle County in Delaware, Cecil County in Maryland, and Salem County in New Jersey.  Most of these diminutive companies have limited dollars to invest in advertising.  

Advertising successfully in Wilmington is achievable, though, with a small budget if the available funds are invested wisely.  Oftentimes, this means selecting one medium rather than spreading money over several.

So which medium makes the most sense for small business owners with limited budgets? By most key advertising metrics, advertising on Wilmington radio is the best option.

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Topics Small Business Advertising, Best Way To Advertise, roi, return on investment, retail, small business owner, small business, reach, reach and frequency, Retail Sales, retailer, retail stores, small business marketing, radio commercials, wilmington small business owners, best way to advertise in wilmington, retail spending, advertising reach, return on advertising investment, duplication

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