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5 Key Advertising Stats Wilmington Small Business Owners Should Know

Feb 23, 2021 9:36:31 AM / by Larry Julius

Since 1922, advertising on Wilmington, DE radio has helped small business owners survive and thrive during times of peril. This includes world wars, natural disasters, depressions, and recessions.

Even during a pandemic, by almost every key marketing metric, radio advertising remains the best way for a Tri-state business to market its goods and services.

To prove the point, here are five statistics that vividly demonstrate the value of advertising on Wilmington radio.

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Topics roi, return on investment, retail, website traffic, reach, Retail Sales, retailer, retail stores, website visits, in-car audio, radio commercials, listening location, online shopping, advertise on wilmington radio, best way to advertise in wilmington

ROI: How Wilmington Small Business Owners Turn Dimes Into Dollars

Dec 10, 2020 12:04:52 PM / by Larry Julius

Suppose you woke up one morning and found a 100-year-old machine in your basement. You soon discovered that every time you put a dime in the machine, one dollar came out.  How many dimes would you drop in that machine?

Good news for Tri-State area small business owners: such a machine exists and you probably have one in your car, at work, at home, even on your phone. It's called Wilmington radio.

Over the past few years, Nielsen has conducted over 20 studies to determine what type of return-on-investment (ROI) a business can expect from radio advertising.  Although the results varied by industry, the average company generated $100 in sales for ever $10 invested.  Turning dimes into dollars.

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Topics roi, return on investment, small business owner, radio advertising, small business, small business marketing, advertise on wilmington radio, wilmington small business owners

Who's Spending Now? Wilmington Small Business Owners Ask.

Dec 4, 2020 4:56:57 PM / by Larry Julius

There are 171,000 adults in the Tri-State area who have earned a four-year college or postgraduate degree, according to research from Nielsen. A study from the Federal Reserve indicates that these educated consumers have been least affected by the economic consequences of the pandemic.

"While the labor market disruptions have affected workers in a wide set of industries and occupations, those without a college degree have experienced the most severe impact," say Mary C. Daly, Shelby R. Buckman, and Lily M. Seitelman authors of The Unequal Impact of COVID-19 in the Economic Letter published by the Federal Reserve of San Francisco.

Although the unemployment rate increased among consumers of every education level in late March when the Governors of Delaware, Maryland, and New Jersey lockdown their states to slow the spread of the Coronavirus, the smallest increase was among those with bachelor or postgraduate degrees, according to the Bureau of Labor Statistics..

Seven months later, job recovery among those with college degrees is closer to pre-pandemic levels than consumers with lower levels of educational attainment.

Many small business owners have seen the correlation between advertising and survival during the economic crisis inflicted by the pandemic.  With precious few dollars to invest, it is crucial that every advertisement reaches consumers who have disposable income to buy. Right now, the most likely spenders are customers with college degrees.

By key advertising metrics, the best way to reach consumers with higher education is on Wilmington radio.

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Topics Small Business Advertising, roi, return on investment, small business owner, radio advertising, college graduates, education, small business marketing, advertise on wilmington radio, wilmington small business owners, best way to advertise in wilmington

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