Advertise In Wilmington Advertise In Wilmington

Lessons A Wilmington Business Can Learn From World's Biggest Advertiser

May 12, 2023 4:38:10 PM / by Larry Julius

There are 84,675 small businesses in the Wilmington, DE, tri-state area, according to the U.S. Census Bureau. Almost every one of these businesses is competing for a portion of the $14.6 billion of local retail spending expected to occur in 2023.*

To capture the largest share of this giant pool of consumer cash, Wilmington small business owners will need to consider advertising.

"Think you have a great product?" asks the U.S. Small Business Administration. "Unfortunately, no one's going to know about it unless you advertise. Advertising, if done correctly, can do wonders for your sales., and you know what that means: more revenue and more success for your company."

One of the best ways to advertise in Wilmington may be on local radio, a fact not lost on the world's largest advertiser, Proctor & Gamble. Last year, P&G upped spending on the radio by 43% to $235 million, according to Vivvix (formerly Kantar Media), led by a big jump in local radio.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, Radio Advertising Works, radio advertising, reach, reach and frequency, radio commercials, advertise on wilmington radio, best way to advertise in wilmington, advertising reach, advertising in wilmington, am/fm radio

Advertising In Wilmington: Radio Ratings Exceed TV For First Time

Mar 21, 2023 6:03:28 PM / by Larry Julius

Every week, according to Nielsen, Wilmington, Deleware, radio reaches 487,506 adults. This is more consumers than use any other medium, including local TV, local cable, streaming video, social media, online audio, and newspapers.

Reach, though, is only one component used to calculate ratings.  The other metric that contributes to the rating formula is the time spent using each medium. So, although for the past 10 years, AM/FM radio's reach has been significantly higher than the reach of local TV, consumers spent considerably more time watching TV. As a result of the math, TV has enjoyed higher ratings than radio.

For the first time, however, AM/FM radio ratings have exceeded local TV ratings by three percent among the key advertising demographic of 18-49-year-olds, according to Nielsen's Total Audience Data for the third quarter of 2023.

In the Wilmington area, there are 299,401 18-49-year-olds, the majority of whom are millennials, a generation that now accounts for nearly one-third of all retail spending.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, Millennials, television advertising, radio advertising, television, cable tv, streaming video, advertise on wilmington radio, local television, streaming media, streaming TV, advertising in wilmington, am/fm radio

Advertise In Wilmington: Top 5 Articles Of 2022

Dec 14, 2022 12:10:57 PM / by Larry Julius

For Wilmington, Delaware area consumers, the past twelve months have been, to say the least, frenzied.  The year has been plagued with inflation, recession fears, coronavirus, mid-term elections, and geo-political drama. It seems, however, that these coinciding crises have not tempered consumer spending as local shoppers are on track to spend a record $11.3 billion at retail. 
What has changed during 2022, however, is how adults in the Wilmington area consume media and how local business owners are marketing their goods and services to these shoppers.
To research the changing consumer and media landscape in Wilmington, many local business owners have found the articles posted at helpful.  Below are the five most-read articles from that site during 2022:
Read More

0 Comments Click here to read/write comments

Topics Online Advertising, radio advertising, digital advertising, best way to advertise in wilmington, advertising options, internet advertising, how to advertise, advertising in wilmington, 2022

Surprise? Wilmington Radio Is Still #1 Way To Reach Local Consumers

Nov 30, 2022 4:34:23 PM / by Larry Julius

Wilmington, Delaware area business owners have an abundance of options for marketing their goods and services to local consumers. New research from Nielsen, however, indicates that advertising on Wilmington radio is still the best way to reach local shoppers.

Every week, according to Nielsen, Wilmington radio reaches 487,506 adults. This is significantly more than are reached by social media, local TV stations and cable systems, newspapers, streaming video and audio, and podcasts.

In addition to listening to their favorite Wilmington radio stations over the air, Nielsen reports that 106,984 adults also listen to local stations online every month.

As a matter of fact, according to a study conducted by Edison Research during the third quarter of 2022, among Adults 25-54, 17% of all time spent listening to local AM/FM stations occurs online. This share of online listening has nearly doubled since 2016.

Read More

0 Comments Click here to read/write comments

Topics return on investment, reach, reach and frequency, advertise on wilmington radio, best way to advertise in wilmington, advertising reach, return on advertising investment, advertising roi, advertising in wilmington

Smart Speaker Usage in Wilmington: A Conversation With Alexa

Jun 23, 2022 3:07:07 PM / by Larry Julius

Me: Alexa, how many consumers In Wilmington, Delaware have access to a smart speaker?

Alexa: According to a recent Nielsen study, 198,215 Wilmington adults own a smart speaker. This is 34.4% of the local population.*

Me: Alexa, what exactly is a smart speaker?

Alexa: According to Wikipedia, A smart speaker is a type of loudspeaker and voice command device with an integrated virtual assistant that offers interactive actions and hands-free activation with the help of one "hot word" (or several "hot words"). Some smart speakers can also act as a smart device that utilizes Wi-Fi, Bluetooth and other protocol standards to extend usage beyond audio playback, such as to control home automation devices. This can include, but is not limited to, features such as compatibility across a number of services and platforms, peer-to-peer connection through mesh networking, virtual assistants, and others. Each can have its own designated interface and features in-house, usually launched or controlled via application or home automation software. Some smart speakers also include a screen to show the user a visual response.

Me: Alexa, what brand of smart speakers are Wilmington consumers likely to own?

Read More

0 Comments Click here to read/write comments

Topics smart speakers, siri, best way to advertise in wilmington, amazon echo, google home, google, alexa, amazon, apple, advertising in wilmington

New call-to-action

Recent Posts

Free Advice Direct To Your Inbox