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For Wilmington, Delaware area consumers, the past twelve months have been, to say the least, frenzied. The year has been plagued with inflation, recession fears, coronavirus, mid-term elections, and geo-political drama. It seems, however, that these coinciding crises have not tempered consumer spending as local shoppers are on track to spend a record $11.3 billion at retail. What has changed during 2022, however, is how adults in the Wilmington area consume media and how local business owners are marketing their goods and services to these shoppers.
To research the changing consumer and media landscape in Wilmington, many local business owners have found the articles posted at www.AdvertiseInWilmington.com helpful. Below are the five most-read articles from that site during 2022:
More Great Advertising Advice For Wilmington Business Owners
- Surprise? Wilmington Radio Is Still #1 Way To Reach Local Consumers
- Holiday Spending In Wilmington Will Top $2.1 Billion In 2022
- Advertising In Wilmington: Is Online Marketing Enough?
- Digital Advertising In Wilmington: How To Get Found Online
- Best Way To Advertise In Wilmington: AM/FM Radio Still Rules
- Political Advertising In Wilmington: Campaigns Go Over The Top
- Wilmington Consumers Still Spending Despite Economic Sentiment
- Wilmington Radio Is The #1 Advertising-Supported Medium
- Advertise In Wilmington: Online Listening Boosts Audience For AM/FM
- Smart Speaker Usage in Wilmington: A Conversation With Alexa
- Advertising In Wilmington: Where Have The TV Viewers Gone?
- Advertising On Wilmington Radio Still #1 Way to Reach Consumers
- Father's Day 2022: Wilmington Consumers Will Spend $45 Million
- Television Advertising In Wilmington: What Are Consumers Watching?
- Wilmington Radio Listeners Lead The Return To 'Normal'
- Advertise In Wilmington: How To Book Guests For A Podcast
- Mother's Day Spending In Wilmington Will Top $71 Million In 2022
- Advertising ROI: Wilmington Radio Best Choice For Retailers
- Social Media Advertising In Wilmington: Should A Business Pay?
- Advertise In Wilmington: Retail Spending To Top $11 Billion in 2022
