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Advertise On Wilmington Radio? 5 Things Business Owners Get Wrong

Dec 31, 2021 9:23:27 AM / by Larry Julius

To ensure success, every Tri-state area business owner needs to advertise.

"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Wilmington, Delaware radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies. 

To help reduce the glare that often blinds business owners to the potency of advertising on Wilmington radio, here are the top five things many local business owners get wrong.

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Topics Radio Advertising Works, Radio Listening, radio promotion, radio advertising, advertise on radio, radio commercials, advertise on wilmington radio, who listens to radio

Best Way To Advertise In Wilmington With A Limited Budget

Aug 10, 2021 1:49:27 PM / by Larry Julius

To maximize success, every Wilmington, Delaware business owner needs to advertise.

"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

According to the US Census Bureau, there are 15,190 small business establishments in the Tri-state area. This geography includes New Castle County in Delaware, Cecil County in Maryland, and Salem County in New Jersey.  Most of these diminutive companies have limited dollars to invest in advertising.  

Advertising successfully in Wilmington is achievable, though, with a small budget if the available funds are invested wisely.  Oftentimes, this means selecting one medium rather than spreading money over several.

So which medium makes the most sense for small business owners with limited budgets? By most key advertising metrics, advertising on Wilmington radio is the best option.

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Topics Small Business Advertising, Best Way To Advertise, roi, return on investment, retail, small business owner, small business, reach, reach and frequency, Retail Sales, retailer, retail stores, small business marketing, radio commercials, wilmington small business owners, best way to advertise in wilmington, retail spending, advertising reach, return on advertising investment, duplication

Advertising In Wilmington: Four Fantastic Facts About Local Radio

Jul 24, 2021 11:48:30 AM / by Larry Julius

Advertising is crucial to the success of Tri-state area business owners. According to Investopedia, "lack of adequate marketing and publicity are among the issues that drag down small business".

According to Borrell Associates, a company that tracks advertising trends across the country, Wilmington, Delaware area business owners are expected to spend $337 million to advertise the goods and services they sell. This represents a 6.5% increase versus last year.

The majority of these dollars are being spent by Wilmington business owners to capture a significant share of the $10.2 billion dollars local consumers will be spending this year. These estimates are based on a revised forecast from the National Retail Federation (NRF).

Of course, there is an over-abundance of ways a local business owner can advertise. Perhaps the best way to generate sales from local consumers is with Wilmington radio. Here are the top five reasons why...

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Topics Small Business Advertising, Best Way To Advertise, Millennials, Effective Advertising., Effective Radio Commercials, roi, return on investment, small business owner, radio advertising, small business, reach, reach and frequency, small business marketing, millennial parents, radio commercials, wilmington small business owners, advertising reach

Who Listens To Commercials On Wilmington Radio?

Apr 1, 2021 10:26:37 AM / by Larry Julius

Every week, 500,115 Wilmington, Delaware consumers tune-in to their favorite local radio stations. That is way more than are reached by other media, including local television, newspaper, social media, or streaming audio sites like Pandora and Spotify.

A more significant number for thousands of Tri-state small business owners who advertise on Wilmington radio is how many of these listeners stick around when their commercials come on.

A 2011 Nielsen study discovered that, on average, 93% of listeners stayed with the radio station they are tuned-to when the commercials come on. That number amazed many advertisers at the time who believed that audiences were far more likely to defect when the music stopped.

A lot has changed since 2011. Wilmington area consumers have many more media options and can instantly connect to each  with a button-push, mouse-click, screen-tap, or voice command. With all of these choices, do radio audiences still stay tuned during commercial breaks?

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Topics Small Business Advertising, Radio Listening, Effective Advertising., Effective Radio Commercials, commercial length, small business owner, small business, small business marketing, radio commercials, time spent listening, advertise on wilmington radio, wilmington small business owners, 60-second commercials, 15-second commercials, 30-second commercials

5 Key Advertising Stats Wilmington Small Business Owners Should Know

Feb 23, 2021 9:36:31 AM / by Larry Julius

Since 1922, advertising on Wilmington, DE radio has helped small business owners survive and thrive during times of peril. This includes world wars, natural disasters, depressions, and recessions.

Even during a pandemic, by almost every key marketing metric, radio advertising remains the best way for a Tri-state business to market its goods and services.

To prove the point, here are five statistics that vividly demonstrate the value of advertising on Wilmington radio.

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Topics roi, return on investment, retail, website traffic, reach, Retail Sales, retailer, retail stores, website visits, in-car audio, radio commercials, listening location, online shopping, advertise on wilmington radio, best way to advertise in wilmington

Wilmington Radio: Which Stations Do Tri-State Consumers Prefer?

Jan 26, 2021 2:05:24 PM / by Larry Julius

There are 30 radio stations in the Wilmington, Delaware area. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers.  No doubt, there is a local radio station that fulfills the preferences of every listener.

Each week, according to Nielsen, 505,000 adults tune-in to their favorite Wilmington radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify. 

Despite the abundance of Wilmington radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to 2.1 each week.  So, which stations do local consumers choose?

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Topics Millennials, Radio Listening, Streaming Audio, radio advertising, smart speakers, millennial parents, radio commercials, listening location, radio formats

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