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Wilmington Radio: Which Stations Do Tri-State Consumers Prefer?

Jan 26, 2021 2:05:24 PM / by Larry Julius

There are 30 radio stations in the Wilmington, Delaware area. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers.  No doubt, there is a local radio station that fulfills the preferences of every listener.

Each week, according to Nielsen, 505,000 adults tune-in to their favorite Wilmington radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify. 

Despite the abundance of Wilmington radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to 2.1 each week.  So, which stations do local consumers choose?

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Topics Millennials, Radio Listening, Streaming Audio, radio advertising, smart speakers, millennial parents, radio commercials, listening location, radio formats

Advertising In Wilmington: Drivers Turn Up The Radio

Jan 21, 2021 9:06:45 AM / by Larry Julius

Radio came to Delaware on July 22, 1922 when WDEL signed-on. The station was put on the air by Willard S. Wilson. The station operated from Mr. Wilson's home until it moved to the Industrial Trust Building on Orange Street.

From that day, many predicted radio's success would succumb to advances from new technologies. In 1927, the challenge came from talking movies. In the 1940s, the predators were 13-inch TV sets. In the 1970s, it was 8-track and cassette tapes. In the past 20 years, there was a multi-flank attack from iPods, Zunes, YouTube, Sirius, XM, Pandora, Spotify,

So far, all of these challengers have failed. Not even a pandemic has been able to remove radio as a vital force in the life of Wilmington consumers.

Every week, according to Nielsen, more adults tune-in to Wilmington radio than watch TV or cable. Use social media platforms like Facebook or Instagram. Read newspapers. Or, stream music from Pandora or Spotify.

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Topics Small Business Advertising, Radio Listening, small business, in-car audio, small business marketing, point of purchase, mobility, advertise on wilmington radio, wilmington small business owners, best way to advertise in wilmington

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